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Forgive the rudeness in the title, a juvenile reference to The Great Outdoors with the Great John Candy. If you’ve seen the movie, you’ll remember the contents of a hot dog: lips and assholes. If you haven’t seen it, take a look:

http://www.youtube.com/watch?v=001dtJ0srBI

Well, in the never-ending corporate quest for dumb buzz acronyms, Sears has come up with LPS (“our Lowest Prices of the Season”). The actual acronym accounts for only three of the six words in the phrase, which gives it a 50% letter accountability rate (percentage of letters in a phrase actually used for the acronym). If they had changed the phrase to Our Lowest Damned Prices Of The Season, they could have had OLD POTS as the acronym which would have a 100% letter accountability rate and about the same level of relevance.

I know this is an irrelevant question, but if you are having a sale, doesn’t the word “sale” indicate that the price you are getting is lower than usual? How often does a price fluctuate in a season anyway? Doesn’t a consumer get more information from a tag like “50% off” or a comparison between the sale price and the regular price (both of which Sears offers on their flyers, by the way)? LPS is a flagrant act of gratuitous acronym usage — the point of it seems solely to include a set of buzz letters in their marketing material regardless of their usefulness…..Never mind… When considering acronyms and hot dogs, its better not to ask what went into making them…

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