Skip navigation

With the recent RBC Canadian Open, I’ve been thinking about banks and their acronymic tendencies. In Canada, most banks have acronyms: RBC, TD, CIBC. One major exception is Scotiabank. An acronym for the old Bank of Nova Scotia would have been BNS, which may have been too close to BS. Scotiabank sounds alright though. It doesn’t really have anything special to do with Nova Scotia anymore, so who needs the “Nova”? Of course “Scotia” isn’t really anything without the “Nova” but you can’t get rid of it or you’d be left with just “Bank”, acronym, “B” — which is kind of hiphop street gang cool: “Yo, B, let’s dip, I gotta go to the ‘B'”.

Anyway, consider the Bank of Montreal, or BMO. This is an acronym in the J.Lo tradition. It’s easy to understand why the marketers at Bank of Montreal went with this. If you leave out the ‘O’ you’re left with BM, which has certain non-financial connotations. If you include an ‘o’ for ‘of’, something none of the other Canadian banks do, then you get BOM. Again, you could see it in an urban hipster street youth campaign, “Yo, this bank is the BOM.” But really, you would more likely see it in a G20 Black Block campaign, “Yo, let’s bomb the BOM!”

Do we see acronyms in big American banks? Bank of America is usually Bank of America. Otherwise you might see some nifty headlines: B.O.A. is D.O.A. And of course the BOA constrictor that crushes the life out of the mice and other rodents (metaphors for small time investors), and that doesn’t have the down home comfort of Fanny Mae. And  Chase Manhattan is CHASE, which sounds cool but makes you think of a criminal running away with somebody’s money. Chase him!

Anyway, a salute to Carl Petterson who won the RBC Canadian Open, shooting a 60 after drinking 7 beers the night before thinking he didn’t make the cut. He now has 918,000 more dollars to put in the “B” of his choice. Way to go, C.Pe!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: